You don’t doubt your skills in the clinic…
But the moment you open Instagram, everything feels unclear.
And somewhere out there, someone is waiting to hear exactly what you know in your voice, from your story.
If you want your work to matter beyond the clinic, your voice to
finally land, and your name to mean something in this space...
this program is for you.
Wins from my past branding students
&...You’re Already Online, but Still Feel INVISIBLE.
You watch other clinicians growing online and think: "what the heck do I post now?!?"🥲
You film the reels. You show up on stories. You engage in the comments. Still your page is quiet.
You spend 30 minutes writing a post… and it gets ignored.
You open Instagram knowing you should post… but you are not clear on WHO you're speaking to.
You start comparing… and suddenly nothing you make feels good enough.
And the hardest part? You know you’re capable of more. More impact. More income.
More time freedom.
This is what you actually want:
To finally feel seen, valued, and compensated for the expertise that has been taken for granted
Be the therapist people instantly think of when your topic comes up.
Create content that flows out of you instead of overthinking every post before you hit publish
Create content that truly helps someone out there …not just gets likes, saves, and disappears
Stop relying only on clinic pay
and start building income from your expertise
Be seen as a go-to for your niche.
But...there’s a pattern here…⬇️
Yep. that is all possible!
You're posting inconsistently not because you’re lazy. You’re inconsistent because you’re unclear.
You don’t struggle with content because you lack ideas. You're struggling because you don't even know your ideal person and what they need from you.
Your content isn’t struggling because you lack expertise. It’s struggling because your posts don’t point to ONE clear problem you solve.
If you're a rehab therapist who's ready to build a warm audience that is ready to invest in you & in what you offer,
The Brand You Academy is where you need to be.
Your brand and your content only need to do three things:
1️⃣ Speak to a clear specific person.
2️⃣ Attract your ideal audience without convincing.
3️⃣ Show them why YOU, and not anyone else, are the answer.
The Brand YOU Academy™
built FOR clinicians BY a clinician.
A 10-week personal branding and content creation program for physical therapists ready to build visibility and create a path for income beyond the clinic or classroom.
Bite-sized lessons built for busy clinicians. Move fast, implement immediately, and feel progress every single week.
- Create content that attracts people who are obsessed with what you do and who have no hesitation at the time of buying your products, services, or joining your courses🤯
- Position yourself in a way people feel SO driven to you, your style of content and your branding.💫
- Speak about your values, beliefs, perspectives in a way it magnetizes your audience and makes them inspired. 🧲
Why learn from me?
I’m Lily, founder of The Brain PT.
I didn’t build my brand through complicated funnels, sales calls, ads, or chasing people in the DMs.
I built it through good content.
I didn't go viral. I didn't have a massive following. I had a clear, magnetic, and well- positioned brand.
I generated over $6K in just 6 days through online course sales… and in 1 year, over $35K in total course revenue.
I didn't focus on sales tactics. I focused on my content and brand.
Inside The Brand YOU Academy, I teach you how to create content pulled from your story and experience that speaks to the right person✅, activates their desires🔥, and makes them feel instantly seen👀✨… so when it’s time to sell, the response is simple, “I’m in.”
#Morewins
What's inside? Glad you asked.
take a peek
Signature genius
positioning
power
authenticity
Radiant visual identity
Key message
Leverage with content
expansion & income streams
Learn what you need to build your "brand's ecosystem" so that you can start expanding when you are ready (website, email list, etc)
You’ll clarify what you want to be known for so your content stops feeling random and finally makes sense.
Learn how to clarify who you help and what problem you solve so people instantly understand why they should follow YOU.
Learn how to show up online in a way that feels natural and relatable so your audience connects with you.
Create a cohesive visual look for your brand using color psychology, so your brands screams YOUR VIBES
Learn the fundamentals of copywriting and storytelling so you never sit there wondering what to say again or how.
Turn your expertise into posts with my full creation process, from hooks and reels to repurposing and scheduling so your posts get engagement, and grow your audience.
module 1
module 2
module 3
module 4
module 5
module 6
module 7
7 pre-recorded Modules✅
unlocked every week.
+ catch up weeks📄
To Sum it up...
7 Pre-Recorded "Milestones" Video Modules
3 x Live Mentorship & Feedback Calls with Lily
These bonuses designed to Speed up & Support Your process.
When you enroll in
The Brand You Academy, you get:
7 Simple Action Plans for each Module
"Your Brand CEO" Google Drive with Worksheets
Access to the Private BYA Community for anytime support
Bonuses / Bonuses / Bonuses / Bonuses / Bonuses /
CANVA Like a Boss
Mini Course
LIMITLESS Therapist Mindset Intensive
This is my signature CANVA course, sharing all my latest processes inside CANVA to create ALL my brand assets: from content, to presentations, slides, to flyers, banners etc. (NOT the same as the BYB bootcamp's Canva course)
This is my favorite part of this whole course. This is an identity reclamation. Rewiring your thoughts around success, money, empowering you, and honoring yourself from a place of gratitude.
($147) Free!
($111) Free!
The Brand YOU
AI Team (3 GPTs)
($79) Free!
Think of these team (3 bots trained by me) as your branding coaches. Not sure how to craft your I help statement? Want clarity on your audience's problem and how you solve it? Want someone to create your hooks? Flora, Fauna, and Vera are here to help when you're stuck.
When you add it all up,
that's a total
value of
But that’s NOT what your investment is.
$3,788
The Brand YOU Academy
Is $567 USD
pay in full & save
$567
Main
$647
get started for as low as:
(Best Value)
2 Monthly payments x $295
OR
all orders are processed on a secure server.
pay in full & save
$777
VIP
$967
get started As a vip for as low as:
(Best Value)
3 monthly payments X $275
OR
everything in the main bya program plus...
-🔥Personalized Brand Audit and Brand Plan at the end of the program
🔥2 Hot Seat Group Coaching Calls
🔥Access to an exclusive VIP telegram group channel where you can get direct feedback from me for your branding and content.
🔥 Building your First Freebie + Email List with Lily Co-working Session
Closer Support
10 spots only
You're ready to get over second guessing, letting go of perfectionism, and commit to learning skills and build something on the way.
You'd love to create and sell a digital product, guide, mentorship/coaching program.
You know your niche but you still don’t know what you should actually be known for. You need extra guidance.
You are a clinician already showing up on social media and posting content or super committed to start!!!
The Brand You Academy is for you if...
You're ready to learn ALL the content strategies I use to build my business and brand!
This is NOT for you if:
You want results quickly or you're not 100% ready to do the work to build your brand and are just thinking about it.
What happens after I Enroll?
Are all the video trainings live?
You say there's 7 modules. How many lessons each?
Season 1 of The Brand You Academy officially begins on May 4, 2026. Once you enroll through the secure order form, you'll be prompted to create a password to access the course portal!! Then, you'll receive an email to confirm your registration. You'll also be invited to the private FB Group!
No. Only the Live GROUP Coaching Calls for feedback and hot seat coaching. If you can't make the calls, there will be an option to submit your questions in advance and I will answer the question inside the Q&A for you. These calls will be recorded as well. I will send our the call schedule closer to our starting date!
There's 7 modules following the SPARKLE Method. Each module has round 5-7 pre-recorded mini lessons. The largest module is the content creation module with many more mini lessons!
Is this for beginners?
This is for the person who is ready (SO READY) to begin building a magnetic and memorable online presence with a goal of selling something in the future. This is NOT for someone who is thinking about it or just wanna try it out. This is for the person who is READY to pave a new path in their career. If you are a beginner but you are READY, then LET's DO IT! If you're not a beginner but you are SO ready to clarify your brand and message...LET's FREAKING GOOOOO!!
Does this have live support where I can ask questions?
Yes, there are 2 live Q&A + Hot seat coaching style calls. Also, there will be access to a private community where you can ask questions.
What if I want extra support and more feedback?
Then VIP is for you. You have access to a private telegram chat with all the VIP members for continued and closer feedback, support, and audio messages. Plus 3 extra calls for content audit and Q&As.